Tenerife’s newest City Sightseeing bus tour launched in the capital city of Santa Cruz in June 2011. It offers a total of 13 stop-off points throughout the capital and enables holidaymakers to visit key areas of interest, including the striking Tenerife Auditorium, Plaza de España, the city’s local market, Garcia Sanabria Park, various museums and shopping areas, and the city bus station to catch connecting buses to locations outside of the city, such as Las Teresitas beach. The bus offers two decks, with 360⁰ views available from the four-metre-high upper deck, and an audio system featuring eight different languages. The tour is available all year round and departs every 25 minutes, with a full tour lasting one hour and 15 minutes. One day adult tickets start from €9.99. 

 

One of Tenerife’s landmark hotels, Iberostar Grand Hotel Mencey, will re-open its doors from 11^th

A new Tourist Information Office was launched at Tenerife South Airport in July 2011. The office can be found just outisde the airport’s arrival terminal and is ideally located for arriving visitors who want to find out more about the island before they leave the airport. The office is equipped with four 42-inch screens showcasing videos of Tenerife’s heritage, culture, gastronomy, nature, seas and world-famous Teide National Park. The office will be open every weekday from 09:00-19:00 during July to September and then from 09:00-21:00 during October to June. On weekends, the office will open at 09:00 and close at 17:00.

 

International hotel group, H10, has revamped two properties in Tenerife. H10 Conquistado and H10 Big Sur, formerly known as H10 Oasis Moreque, now boast a series of new facilities and contemporary decor throughout. Located in Playa de las Americas, H10 Conquistador has opened new à la carte Italian restaurant, La Vita e Bella; a tea and coffee shop; and a Teenclub aimed at young guests. It has also completely tranformed its public areas and 75% of its rooms. Additionally, H10 Big Sur, an adult-only hotel in Los Cristianos, has launched a number of new facilities including the Cactus Bar, a beauty centre and stylish chill-out area located on the 8^th floor and affording spectacular sea views. Other improvements have been made to the rooms, Blue Bay restaurant and outdoor swimming areas.

 

The Océano Vitality & Medical Spa has made history by becoming the first property in Spain to receive “Medical Wellness” hotel status. In addition, the pioneer in holistic health has also been upgraded to a four-star property. Located in the tranquil region of Punta del Hidalgo in the former capital of La Laguna, the Océano Vitality & Medical Spa is the ideal place for enhancing good health with the support of a skilled team of qualified physicians. It offers a tried and tested programme of therapies and treatments together with breathtaking views of the Atlantic Ocean.

 

A new accessible footpath has been developed in Llano de los Loros, located in the lush region of Anaga Rural Park. The new “Sendero de los Sentidos” footpath has been designed to provide accessibility to one of the island’s most stunning natural areas, with the support of wooden structural elements and informative interpretation panels. It has a total length of 1.5 km and features three tracks with the first being accessible to people with reduced mobility or visual/hearing impairments. Suited to adults and children, the second two tracks offer an exciting experience with bridges, viewpoints and zip lines.

 

In 2011, the Tenerife Tourism Corporation developed a social media campaign to attract even more UK holidaymakers. New channels have been created on Facebook, YouTube and Twitter to interact with UK residents and introduce Tenerife’s beauty, culture and attractions to potential first-time and returning travellers to the “Island of Contrasts”.

 

Abama Tagor’ has become the newest luxury villa complex to open on the island of Tenerife, following its launch in March 2011. This stylish complex is situated within the grounds of the Abama Golf & Spa Resort in Guía de Isora and offers an array of luxury rooms and suites reserved just for adults. As well as enjoying all the amenities of the hotel, guests of Abama Tagor’ villas can take advantage of a range of exclusive added benefits, including a private infinity pool serving complimentary snacks and gourmet snacks throughout the day, breakfast exclusive to villa guests at cliff-top retreat El Mirador, a villa attendant on call daily between 8am to 11pm, complimentary use of a buggy during the length of the stay, access to the VIP zone at Tenerife South airport, and more.

 

A new marine research and investigation centre is set to launch in El Puertito de Adeje in southern Tenerife. The marine education centre will focus on scientific research, environmental values, conservation and ecosystem regeneration. The project is currently researching all fauna and flora found in depths of between six and ten metres, whilst highlighting the destruction caused to the flora by the lime urchin. El Puertito’s important population of green turtles, octopuses, sea horses and other species will also be observed in order to educate visitors and ultimately help to protect Tenerife’s seabed and marine life.

 

The Tenerife Tourism Corporation has introduced “Tenerife Escucha” (translated as “Tenerife Listen”), a new social media monitoring system to ensure the destination meets with customer demand and identifies new trends in the market. The global system will record a real-time diary of everything that is said about Tenerife on key Internet sites. This action will allow the Tenerife Tourism Corporation to respond to the demands and questions posed by potential tourists, whilst also allowing them to address user issues and make improvements to the destination.

 

The island of Tenerife will launch the first “Tourist Innovation Factory” in Spain, which will promote innovation in the hotel, leisure and commerce sectors.

 

The Tenerife Tourism Corporation has further strengthened its commitment to sustainable tourism by becoming the first destination to partner with Travelife. To date, the island has 27 properties subscribed to the Travelife Sustainability Scheme, which is a certification scheme for hotels and apartments to rate sustainability achievements. This impressive figure is more than any other island destination. Travelife is the international certification scheme of choice for the travel industry and is based on European and International standards.

 

Tenerife will launch five new volcanic routes of varying difficulty for self-guided hikers visiting the island. The new routes will enable visitors of all ages to enjoy Tenerife’s incredible volcanic landscape.

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